Climate communication is damn tricky to get right. But there’s proven social science out there to help guide us.



Communicating the complexity of climate change is a fraught process.

While the basics are well known — that the world is heating up due to increased levels of greenhouse gases emitted by humans — the urgency, the risks and the opportunities are not. Many people still lump climate change in with other environmental problems (such as plastics) when in fact it’s as much an economic, social and security issue as it is environmental.

Climate change opinion is also spectacularly divided. Not because of the unavailability of information, but because of the way we filter that information through our biases and identities. Of course, how our media chooses to present it to us also matters. Effective communication with people — who range from dismissive to indifferent to alarmed — starts by understanding what works, and what doesn’t.

Check out Climate Outreach. They make climate change and its impacts understood, accepted and acted upon across the whole breadth of society.

Case Study


John researched, wrote and designed Pure Advantage’s 2018 advantages update: AgTech, Biodiversity, Bioproducts, Built Environment, Renewable Energy, Smart Systems and Waste-to-Value. The challenge of climate change informed all seven advantages.

Pure Advantage is New Zealand’s leading green growth organisation. A registered charity led by business leaders and supported by a collective of sustainability experts, it investigates and promotes the long-term strategies, strengths and solutions required for New Zealand’s environment, society and economy to flourish.


Making it accessible, digestible and memorable.

With experience in both the natural and digital environment, we’ll work with you to create effective communications strategies for your sustainability initiatives. Be it for your external stakeholders in your company report, or simply helping engage your staff on your intranet.

We’re adept at communicating complex scientific problems to a range of audiences. How? By cutting out the jargon, using simple language and making the point via easy-to-understand infographics.

For more examples of our creative work and infographics, head over to the e-nvironmentalist.

Here are some of our favourites:

For more, check out our infographic page.